Welcome to our comprehensive
Thirteen Step Marketing Plan
Our marketing plan is designed to maximise your property's exposure and ensure to attract qualified buyers for a successful sale. Each step in our strategic approach is meticulously crafted to leverage the latest marketing trends and techniques, tailored specifically to the dynamic real estate landscape.
Trust our expertise to guide you through every stage, from listing to closing, with a focus on achieving your real estate goals efficiently and effectively.
Step One
The Customer
One crucial step in our marketing plan is to have a comprehensive conversation with you to identify your needs, goals, timeline, motivations for selling and your financial bottom line. This is an important step to ensure we act on the best interest of our sellers and be able to negotiate with buyers in the correct way.
At this stage we will also gather detailed information about your property to assess the property’s unique features and condition through in-depth questions. By fully understanding these aspects, we can tailor our marketing strategy to highlight the property’s strengths and address the seller’s priorities, ensuring a customised approach that maximises the chances of a successful sale.
Note:
The more information we have about your circumstance and goals then more effective we can be in helping you achieve them.
It is best to be prepared for this step, we advise to take some time to write a list of your goals, timeline and motivations, also take some time to factor in all all the cost associated with selling (and Buying ) in order to calculate your bottom line.
Step Two
Pricing strategy
Its is important to discuss and agree on a ‘marketing price’ ( see Note ) We shall advise you on the best pricing strategy which shall be based on factual market evidence ,comparable and industry knowledge including our experience in your local area.
It’s important to remember that the purpose of a marketing price is only to attract maximum interest. It has no relevance to the true value of a property. In fact, the wrong marketing price can seriously effect your chances of achieving a premium price. Too high and your house may not attract enough interest and stagnate on the market, too low and you will attract people who are unable to pay the premium price even if they wanted to.
Note:
The marketing price is not an asking price or valuation figure, it is a marketing tool to achieve a high interest in your property and does not reflect the valuation figure or asking price.
Do not be tempted into marking your property as high as you possibly can in the false hopes that you will achieve the highest price or have negotiation leverage.
Step Three
Marketing materials
You don’t get a second chance to make a first impression so quality is crucial, this is why we shall arrange for a third party professional property marketing company to produce and collate the marketing materials needed to represent your property in the best light.
The property marketing company shall visit your property to produce professional photography, 360-degree digital walkthrough virtual tour and a birds eye view floorplan.
We will then use the marketing materials and artificial intelligence to generate a detailed description of your property that sells, highlighting the key selling points, description of the location and surrounding areas and the lifestyle that comes with the property.
Note:
As this service is carried out by a third party company, a timeslot will need to be booked that best suites yours and the companies availability.
Before the marketing materials can be collected it is best to ensure your property is clean and tidy in order to achieve the best outcome. for advise on best practices please click here to down our guide.
Step Four
Traditional Marketing
We will utilise the traditional methods of marketing such as Estate Agent Sale Boards, we receive on average 40% of all property enquires through this this traditional method of marketing. Local area leaflet drops is also a great traditional way to generate interest to the property.
Your property shall also be marketed on our shopfront via our high-street office where we receive a high level of footfall. This is a highly effective way to increase interest in your property.
Note:
Its is always advisory to use these kinds of marketing methods as it help reach local buyers who may not be actively searching online
and ultimately ensuring increased the chances of attracting further potential buyers.
Step Five
Digital Marketing
As the majority of homebuyers begin their initial home search via the internet, it is essential that we are able to reach as many of them and as quickly as possible. For this reason your property will be launched on the major portals such as Rightmove, Zoopla, Prime Location as well as our responsive company website.
We also take advantage of social media sites such as Facebook, twitter and Instagram, insuring your property receives the exposure it deserves as these sites are constantly in the top 10 visited sites nationwide.
Step Six
Database
With the help of our state-of-the-art Client Relationship Management system, we have access to thousands of potential buyers through our network. We’ll match your property with suitable applicants within our database.
Once instructions are received, we will immediately contact all suitable applicants on our mailing list for the local area by telephone and this will be followed by particulars being mailed as soon as they are ready. Repeat mailing will continue until your property is successfully sold.
Step Seven
Proactive marketing
Proactive marketing is dynamic and forward-looking marketing campaign where we use our initiative to reach out to potential customers, anticipate market trends to create opportunities
This approach involves using data, customer insights, and market research to identify opportunities early, develop targeted marketing campaigns, and engage with audiences before they express a need. We shall also use our extensive personalised network to carry out an outreach campaign.
Step Eight
Shared Listing system
With the Right Step Property Group shared listing system, we are able to give the opportunity for local and national agents around the UK to work with us to introduce buyers to your property at no extra cost or hassle to you. As a result of this system we are able to give your property the maximum exposer possible.
Note:
While your property is on the market you may be approached by other agents in the area informing you that they have buyers for your property, our shared listing system is a great way for us to be able to work with these agents, saving you time and money.
Step Nine
Viewing strategies
We conduct agent accompanied viewings as they are crucial to ensure professional representation, enhancing buyer confidence and ensure a smoother transaction process. We also find that buyers feel more
comfortable and will be more honest to the agent over the homeowner, this is importing in getting honest unfiltered feedback.
It is always advisory to carry out bulk block viewings to establish demand and if the opportunity is available, an open house viewing day is always recommended.
Note:
Kerb appeal is very important and often gets overlooked. A potential buyer might immediately write off your property if the outside of it doesn’t look attractive and welcoming, without even seeing the interior of your home.
You’ll want to ensure that your property is looking its best before the viewing takes place. It’s important to keep the viewer in mind when preparing your property for viewings so they may be able to see your house as their next home.
Step Ten
Viewing Feedback
We have processes in place to receive unfiltered feedback from every single viewing and this feedback shall be sent to you on each occasion. We shall also generate a report of all the viewing feedback as this is crucial information to look at in Step twelve where we conduct an overall review.
Note:
On average, it will take about 10 viewings to secure a buyer and as a property can only have one buyer, feedback from the other
nine people can help you to secure that offer.
Do not be disheartened by negative feedback as your property is 'not everyone's cup of tea' and be prepared for some viewers to leave no feedback at all as this can happen from time to time.
Step Eleven
Monitor and reporting
During the marketing process, we shall be monitoring the effectiveness of the marketing and analysing the click through rate (CTR) and making improvements or changes where necessary.
On a weekly basis we shall send you over a report highlighting the property views on the portals and click through ratings for your records. These reports are a good indication of how your property is performing in comparison to other similar properties currently available on the market.
Note:
Have a look on the portals for similar properties currently on the market in order to gauge how you can improve interested to your property.
On average after the first two weeks, interest generally drops by 50% therefore, the click through rates needs to be between 6-10% after this.
Step Twelve
General Review
After four weeks, we will arrange for a general review meeting with you. During this meeting we shall review the marketing of the property and Click Through Rate reports alongside the market comparable reports. We shall also examine the interest we have received to date and cross reference with any feedback we have received from the viewings carried out.
Step Thirteen
Offers and Negotiation
When offers come in and its time to negotiate we will revert to our preparation in Step One of our plan regarding your goals and bottom line. Its is important we maintain patience and stay firm on your priorities while being open to reasonable compromises to facilitate a successful sale.
We will use our experience in negotiations and listen to potential buyers' offers and respond thoughtfully, aiming to find a middle ground that benefits both parties.
The most crucial part of negotiating offers is to insure every offer is correctly qualified, identifying both the potential buyers’ chain and financial position and conducting due diligence checks on conveyancing instructions and mortgage applications before entering into any sale.
Note:
Between 30-40% of property sales fall through before exchange of contracts, one of the principle reasons being that the correct due diligence wasn’t carried out by the estate agent at the point of negotiation.
If you receive one or more offers early on in the marketing process, be very cautious in trying to beat the market and holding out for more. Research shows that the best offers usually come in during the first four weeks of marketing a property.
You should now understand the importance
of a well planned and executed marketing plan
If you would like to implement our tried and tested plan for your property, simply click on the button below and I will arrange to send over our terms of business
Refreshingly different.
Understanding the difference between the traditional Estate Agency model and Right Step Property Experts
Our Unique Concept
Right Step Property Group is a unique concept in The Real Estate industry. Unlike traditional Estate Agencies who employ staff, Right Step Property experts are self employed agents effectively working as partners in the company.
This business model attracts only the best agents in the local area with an eager entrepreneurial spirit. This ensures your our Associate agents motivations aligns with their clients and guarantees an exceptional Premium service.
Associate Agents
Our Associate agent offer a client-focused based service which means you have only one point of contact and can build a relationship with your chosen Associate who will truly understand your needs.
As the main case hander, your chosen Property Expert will be responsible for the whole process from marketing your property to sale and completion. Our Associates are able to give you the truly personal service you deserve and avoid delays confusion and frustration that may arise when dealing with multiple persons and departments.
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Contact Details
Tel: 07700 144 711
Email: [email protected]
Office contact details
Tel: 020 3092 2987
Email: [email protected]
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